How to Write a Blog Post: Form, Content, and Style

How to write a blog post the essential tips
August 20, 2019 11:44 am Published by

So, you’re ready to start a blog. Blogging can be exciting, but at the same time, it can be a lot like creating a work of art. Not everyone can write amazing pieces of text from the word go. When learning how to write a blog post, you need to see how the best bloggers work with their craft. It’s also why you should consider letting an experienced blog writer take the reins for you.

Blogging for business, too, is very specific. Blog posts should do more than fill up space on your website. They should present new ideas to your readers and should encourage them to follow your lead. What is it that you are passionate about? What innovations and ideas do you have to share with your audience?

Blog post writing, what you need to know.

In this guide, we will take a look at everything you need to know when starting to write blog posts. While we can’t tell you what to write about, we can advise you on how to hit the ground running. We’ll examine everything that goes into a fantastic blog post, and how talented writers will be able to help your ideas come to life.

Why learning How to Write a Blog Post Is Important?

Before we begin, let’s take a quick look at why you should be blogging at all. Whether for a hobby or a business, regular posts are crucial for consistent engagement. Here are just a few reasons why you need to be producing regular blog content on a variety of topics.

  • You’re showing potential customers that you are passionate
  • You’re encouraging people to interact with you
  • You’re showing Google that you’re producing worthwhile content
  • You’re establishing yourself as an authority
  • You’re opening up debate within your community

Of course, your unique reasons for blogging may vary. Blogging is a great way to keep in touch with the people who want to connect with you.

What Would You Like to Write About?

What topics will you cover in your blog?

This, of course, is the first step towards writing any blog post. However, you shouldn’t rush this step. If you’re not writing your posts yourself, it’s a good idea to start researching what may be engaging topics for bloggers to tackle for you.

For example, think deeply about the problems your clients and customers face. You may run a local coffee shop or a boutique hotel. If you were the sort of person who would visit these facilities regularly, what would you like to be reading about?

Blog post ideas should be genuinely thoughtful. Google adores useful content. Think of topics which answer questions, or which propose new ideas. What’s more, you should strive to be unique. Therefore, do make sure to check what your competition is blogging about.

A talented blog writer will be able to help brainstorm topics with you. However, do also think about building your authority. You will want people to refer to you for, say, the latest buzz on modern coffee blends, or reviews of the best hair products. The best way you can do that is by immersing yourself in the world of your readers!

How to Write a Blog Post Title

Your title is going to be your blog’s biggest asset. Yes, the content itself is crucial, but your headline is your hook. Headlines which are too long or too similar to ones people have read elsewhere are no-nos. Don’t be afraid to sensationalise.

Use words which challenge your readers’ viewpoints. Promise to show them ‘why’ they need to try something. Tell them you have new and exclusive information. Make your title urgent and crucial to your reader’s day.

Think about a list title, too. These appeal very well to casual searchers. We’ll cover them a little more in a blog post.

Focus on Formatting and Readability

readability is important

Much of the formatting will be down to your hired writer if you use one. However, nothing is stopping you from calling the shots. Google promotes content, which is easy to read. That means your blog posts are going to need to be clear and concise, as well as unique and exciting.

Readability is a significant factor in blog post success. This is a score based on the Flesch Reading Ease Test. It helps to identify how easy your text is to read and comprehend on a scale between 0 and 100. You should ideally score over 60 to be easily understood.

But how do you boost your readability score? What should you do to help your SEO along the way? Here are a few bite-sized ideas on how to write a blog post that’s easy to read.

  • Try to keep sentences to, at maximum, 20 words in length.
  • Keep paragraphs no more than three to five sentences long.
  • Use bullet points and varied sections to break the text up.
  • Make use of subheadings to logically order your post and make it easier to read.
  • Is there a more natural way to write that sentence?
  • Avoid using the passive voice – use verbs as early as possible.
  • Ask your readers questions so they can refresh.

The rules for readability will differ depending on your audience. However, the best writers can blog about complex themes and ideas and still score highly on the Flesch scale.

Embrace Visual Media

While plenty of us love to read, even more, like to watch videos. Think back to when you were a child. You probably enjoyed looking at pictures in books before reading the words! Adults aren’t much different, on the whole. Visual media is easy to digest and can effortlessly evoke a lot of meaning.

Images Excite the Eyes

Create images for your blog posts

Think about creating images for your blog posts. Show your readers what it is that you do! A page of solid text is not going to look appealing to read, at least not to everyone. You should be ready to break up your words with a few well-chosen images and captions. You don’t have to rely on cheesy stock photos, either.

Embrace Video

Video content is growing more and more popular. Is there a relevant video you can share within your text? If it’s one you’ve recorded yourself, even better. Lots of people learn and engage more with visual content, which shows them an idea. Reading is an active process, while watching video is passive. Keep your content key, but do embrace video content.

Don’t Forget Infographics

Infographics are fantastic at selling complex ideas in straightforward ways. An infographic is a visual diagram where ideas are broken down into facts, lists and statistics for ease of reading. They are presented as part of an image and are designed to be naturally easy to follow. Not all blog posts will need an infographic, but some of the most citeable posts make great use of them.

Your Style and Approach

Have a clear understanding of your audience

Professional blog writing services will help you find your voice early on in the blogging process. However, you must have a clear idea of your audience in mind. This will help to set the tone for your content and how to write a blog post that engages well.

For example, a formal funeral home service is unlikely to benefit from posts which are light-hearted and whimsical. The tone here will need to be respectful and sensitive, and the content will need to be helpful. A holiday business may benefit from a few bright, breezy guides to specific resorts.

You should also think about demographic identifiers. Identify what your audience wants, research your market, and propose ideas to a writer who can transform it into compelling content.

The Call to Action

The call to action, or CTA, is one of the most critical parts of a blog post. It is where you summarise your article, and offer your readers a solution. For example, you could suggest that people call you to find out more information. Or, otherwise, you could direct them to another valuable part of your site. All good SEO blog writing services recommend a great CTA.

The CTA is so vital as it incites action. If your reader has stuck by your post until the very end, you have the opportunity to encourage them to connect further with you. A well-placed CTA is not overly salesy, nor is it intrusive. It’s providing readers with an option for a worthwhile solution based on what they’ve read.

Conclusion: It’s Time To Create Authority Content

We hope you’ve found our guide on how to write a blog post to be useful. While you’re always free to start writing your own content, it is going to be quicker, and more effective, to hire blog content writing services to advise and assist you. You’ll still have complete creative control.

With the best writing talent at your side, you’ll be producing authoritative content in no time at all. Are you new to blogging? Want to know more about how our blog writing services could help you with your web content?

Take a look at our range of guides, or contact us for a quick chat to see how we can help.

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