How B2C and B2B business writing target different audiences

How B2C and B2B Business Writing Target Different Audiences

While effective B2C and B2B content share many similarities, there are also subtle yet important differences. Whether creating content for ...
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Corporate blog writing tips

4 Corporate Blog Writing Errors You Should Avoid

Blogs have become huge marketing tools in the modern world. You'll rarely find a business without one! Our complete guide ...
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English Localisation Explained - British and American

English Localisation Explained – British and American

You’ve likely noticed that there are plenty of words that differ between British English and American English. It’s really curious! ...
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How your writing can make you an online authority

Becoming an Online Authority Three Easy Writing Steps

It's not always easy getting seen online! Search engine optimisation, or SEO, has helped us to break down a few ...
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How to simplify your writing style for online content

How to Simplify Your Writing Style – and Why You Should

Some topics need you to talk in plenty of detail, but most don't! We are all trying to reach out ...
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4 Reasons never to write web copy yourself

4 Reasons to Never Write Web Copy Yourself

Taking control of and writing online content probably seems the right thing to do. After all, who knows more about ...
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press release language do's and don'ts

Press Release Language: 5 Examples of Filler Text to Avoid

Filler text, or fluff, can kill any piece of writing. 'Fluffing up' text is the act of inserting words and ...
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Blogging for Business, why do it?

Are You Blogging for Business? Here’s Why You Should

Personal blogs have made way for social media in recent years. That's thanks to the likes of Twitter, Instagram and ...
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